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Posts with the Tag ‘communication studies’

My sweet life at Arnhem Business School

25 November 2011 by Arnhem Business School

Written by Mira Ivanova

Hello everyone! My name is Mira Ivanova and I come from Bulgaria; I’m 20 and currently live in Arnhem. This is my second year at Arnhem Business School studying Communications, which I’m really enjoying.

My story begins in the summer of 2009; just graduated from high-school, I had to choose which direction to take for my Bachelor study. That was the first time in my life I had to take serious and responsible decisions.  It was a bit scary how fast time went by and finally I had to answer the question ‘’What should I do with my life?’’.

It didn’t take long time for me to make a decision. After a month I was going abroad to The Netherlands, but not for studying. I wanted to explore the county and the traditions first, enjoy life and integrate myself in the Dutch society.

 In the meanwhile I was looking for an university that suited me. BINGO! After I thoroughly researched Arnhem Business School, I really wanted to become part of it. Luckily after sending my application form, it didn’t take long for them to accept me.

Joining the ABS community made me definitely a better person. I became more responsible and more organized. Choosing the Communication stream was an excellent decision. I am really happy and satisfied with it. It covers all the aspects I’m interested in and related to what I want to do in the future.

Many people around me keep on asking: “Did you make the right choice?” – No doubt about it! It was definitely the right choice for me. Here at Arnhem Business School I had the opportunity to meet people from all over the world and to make a lot of friends. The atmosphere is really warm and welcoming and the teachers are always willing to help out.

Something else I would like to add is that, from the first day you attend ABS you start with your personal development. The courses are really helpful. Everyone finds something to like or dislike in a course; but based on them, hard work and a lot of practice I became more confident and more responsible.

I am looking forward for my study abroad – again new country, traditions and people, but one thing I know for sure –I will have a lot of fun!

Being an ABS student brings a lot of great time and memories but at the same time you have to work hard if you want to achieve your goals. I found a way of having both! I made new friends and got acquainted with traditions from all over the world, improved my language skills, learned how to act in a professional manner and became a better person overal.  Hopefully you will too! Good luck and enjoy your stay at Arnhem Business School and in The Netherlands!

Communication Studies

Bulgarian Student

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Fietsen, Frikandel and a new life!

8 November 2011 by Arnhem Business School

Written by Uschi Hoschek

More than a year has passed by since I decided to move to the Netherlands to get my Bachelor degree at the Arnhem Business School (ABS). Maybe one or the other of you guys is in the process of making the same decision, so I want to give you a little inside of my journey so far, especially in the first few weeks.

Coming from the neighbor country Germany, you might think it is practically the same…You thought wrong! For me, moving to the Netherlands was indeed true to the motto “same old same, but different!”

The people still breath air, eat food and walk on two legs… well, forget the walking – here everybody rides bikes or as how the Dutch call it “fiets” (remember that word!) . And when I say everybody I mean EVERYBODY! They have special bike lanes on the street, which are often bigger than the ones for the cars (seriously!). Bike riders even have their own traffic lights – and… wait for it…they have parking garages for bikes…WHAT??? It´s safe to say that if you are a walker in the Netherlands, you are in constant threat for your life (you think I’m joking?). So first thing you should do, when you come here, get a bike and you will be the king of the road!

The way they eat here is different too. Our Dutch friends came up with some pretty crazy stuff – it comes from machines (forget the lame Snickers vending machines). In there they have it all –  krokettes, bamis, burgers and of course the world famous FRIKANDEL!!! Put two Euros in and your wildest food dreams come true… fast, warm and delicious (well, that last one is for you to decide).

Having a room or “kamer” here is like moving back down to the little leagues. If you find a big room here you can call yourself lucky; otherwise you must teach yourself to be a master in being compact, lowering your standards and getting comfortable with a lot less space then back home (but hey..that’s what IKEA is for).

Okay let’s talk a little bit about ABS. What I love most about studying here is the variety of different people – just in my class I think there are more than 10 different nationalities. A treasure trove for cliché lovers… you can find the quiet Chinese, the punctual German or whatever else you can think off – but actually working together with these cultures, show you what they really are…just clichés (well, exceptions prove the rule J) What you take from it?…Friends from all over the world!

So far living and studying in the Netherlands is an adventuress journey. I am wondering what comes next…

Communication Studies

German Student

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A day in the life of 4th year Communication Student

9 November 2010 by Arnhem Business School

Written by Asell Yusupova

It’s 7 in the morning and it’s time start a new day regardless of how sleep-deprived I am.  First rule of student life is to have filling breakfast that will keep you up through the day full of project work, brainstorming sessions, presentations and group discussions. That’s why I always make sure I have fresh orange juice in my fridge and a nice croissant to go with it.

While eating breakfast:

  • I check my e-mail (there are already 20 or so messages from my project group – these guys are big spammers)
  • Express my early morning feelings in my Facebook status
  • Watch a new hottest video on Youtube
  • Read Brand Republic to know what’s up with in the world of advertising
  • Check who viewed my LinkedIn profile in the last 24 hours

Once I finished my breakfast, I would frantically start packing my things because I only have a few minutes to catch my train. Did I take my umbrella? Did I take my project plans, my agenda and notebooks?

While in the train from Amsterdam to Arnhem, I enjoy listening to conversations of Dutch fellow commuters (which really influence positively my knowledge of the language) and read a book. In times of self-planning crisis I would finish up the schoolwork I didn’t have time to do or read school material I haven’t read.

Time goes fast in the train and it’s already station Arnhem Presikhaaf. Me and the gigantic flow of fellow students try to find their way off the station and get to the class before the lecture starts. I always get a cup of fresh coffee and after that I am ready to explore the world of branding and communication.

Our communication lectures are always interesting. Teachers are very outgoing and explain the complex subjects in an accessible way. Their classes are normally filled with impressive visuals and good examples to illustrate a brand or a company. Moreover, we always challenge them with various questions and our own view of the problem. However, we would leave the class with multiple assignments for next week and suggestions to improve our current work. So naturally we meet with our project group after the lecture to discuss what has to be done, when and how.

After that, I normally have a short lunch break and run to the meeting for another school project. This week we had to present a brand assigned to our group for branding class. Normally, communication presentations have to be really fascinating and full of visual material, they have to “WOW” the teacher and the class. So my project members and I spent two and a half hours brainstorming on how we could visualize personality of our brand and transcend its brand values. After discussing it for an hour, interrupting each other continuously and coming up with various “awesome” ideas we all finally came to a consensus and found a way how to present the brand.

But school meetings didn’t end here. I ran to yet another meeting to discuss the action plan for Communication Game project, where we get to work for a real company. Again we had many questions: what is the main goal of our plan? What communication strategy we should use for this company? What are the target groups? And so on and so forth.

Once I am finally done with all the meetings and lectures, I run to catch my train to Amsterdam and while commuting, I think of the ideas for branding presentations and questions for our research. In the meantime, I will update my Facebook status one more time and check again who viewed my LinkedIn profile.

Eventually I get home, have dinner, watch an episode of Sopranos or go to movies. The day doesn’t end here though. I still need to check various advertising agencies and corporate giants for vacancies for my graduation assignment/internship. Once I found some interesting internship positions open, I would review my CV and cover letter and send a couple of applications, hoping to get a quick answer and a ticket to a wonderful career in communication.

The day doesn’t end here either, as I still have to do couple of things for my self-actualization. I make a cup of green tea and write for my blog. What has inspired me recently? Oh, it was a new flick by Robert Rodriguez “Machete” – a wonderful tribute to 70s exploitative film. After all, the most important thing for communication professional is to have a culture, taste and intuition for new trends. So we have to keep up with today’s world of art and entertainment. Once this is checked on my list, I can go to bed or read a book and then start yet another day of communication adventures.

Communication Studies

Kyrgyz Student

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